Product Marketer
Los Angeles | New York | San Francisco
Aaron is a Product Marketer working at the intersection of technology, commerce, and artificial intelligence with a focus on igniting hypergrowth at business-to-business startups.
Aaron is a player-coach that excels at crafting effective strategies and putting them into action operationally across complex organizations and cross functional teams. He is an expert in crafting go-to-market strategies with clear positioning and compelling narratives that tangibly improve business and product metrics.
He launched the Retail Media Cloud globally at Kevel, the Label Printer in APAC at Otter (a subsidiary of CloudKitchens), and a new syndicate fund named Silicon Beach Investment Group in business school. He has also supported new product launches in consumer and automotive with paid media in his agency roles like Amazon Halo, Amazon Go Stores, and the Jeep Renegade.
Aaron earned his bachelors from Grand Valley State University and his MBA from USC Marshall School of Business. He currently lives in Los Angeles where he enjoys the outdoors rowing, running, and hiking with his wife, daughter, and cat Taco.
